Across Latin America, news organizations are starting to look at digital subscriptions as a growing, if not central, part of their strategy to achieve long-term financial sustainability. Additionally, our current social realities are demanding high quality journalism and media readiness, more than ever before.

With the goal of expanding best practices on digital subscriptions in Latin American news media organizations, the Google News Initiative, in partnership with WAN-IFRA and Mather Economics, launched a subscriptions lab, composed by the following media companies:

The Subscriptions Latin America GNI Lab Report puts together two years of personalized preliminary assessments, strategic guidance, benchmarks, detailed data analysis and customized tactical recommendations. 

Key findings and learnings from the report authors and Subscriptions Lab participating publishers were discussed during a webinar (watch it on demand).

The full report will be published soon.