As the publishing industry continues to shift its focus from print to digital, the front-runners that emerge will be the ones who can harness the power of data to drive decision-making in all facets of the organisation.

Investing in data-oriented solutions sets the foundation for the business to grow in digital maturity, realise better performance and drive revenue in the digital age.

In many news organisations, data is currently deployed in multiple silos, making holistic decision making impossible. Find out in this 90-minute session from the people behind the Google News Initiative APAC Data Lab Playbook how to start taking control of your data and ensure you have the right tool sets to drive growth for business, whether it is in content planning, recirculation, subscriptions or advertising inventory yield management.

Encourage your colleagues to attend!

Programme

The news publishing landscape and the importance of data

Cases and dashboards that inform business decisions

Experimentation and optimisations with available measurements

Laying the data foundations to make it happen