Digital advertising is a key marketing tool for reaching and engaging target audiences. But as people become more sophisticated in how they discover and interact with content, native advertising provides brands with a new way to get their message out.

In this workshop, the day 1 will discuss newsroom transformation to business model innovation, the next generation technologies which will reshape the media industry, monetisation strategies for traditional media in digita era and many more.

Day 2, will help marketing and media professionals the insight and practitioner advice on the use of native advertising for todays strategy in a digital world. It will also help you know everything you need to know to get started with native advertising: the native advertising technology, its marketing startegies, driving traffic, examples, case studies, how to use native ads to reach your marketing goals and many more.

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