Publisher alliances, especially those formed around advertising, have become increasingly popular in the past couple years. A key reason for the creation of many, if not most, of these alliances is very straightforward: the ongoing steady decline of print advertising and disappearance of classified advertising are putting increased pressure on news publishing companies everywhere to actively seek out opportunities to boost their digital advertising revenues, even if that means collaborating with other publishers that they’ve traditionally regarded as competitors. 

Joining forces to better compete with the duopoly (Google and Facebook) is another reason for publishers to come together, but it’s also just good business sense to try to make it faster and easier for agencies or brands to buy advertising across a wide range of news titles to reach their desired target group(s) to the benefit of everyone involved.

This webinar serves as a complement to our recent report on the same topic, and our guest, Fiona McKinnon, and the alliance she runs, Pangaea, were also featured in the report.

Fiona McKinnon is General Manager of the Pangaea Alliance, a media collaboration between some of the world’s leading publishers (including CNN, the Guardian and Reuters) that joined forces to create a unique audience for advertisers.       

Join our webinar to find out how to publisher ad alliances work and the benefits they have to offer.