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The drivers of Aftenposten's digital subscription acquisition strategy
>Webinar with Sidney Glastad<
Wednesday, 15 January @ 15:00 CET
Over the past few years, Aftenposten in Norway has transformed its editorial and business strategies, focused on its audience and on digital subscriptions. It was one of the first newspapers to adopt a hybrid online subscription model, using both metered and premium content strategies. Today Aftenposten, Schibsted's leading quality daily in Norway, has 112,000 digital subscriptions and 240,000 in total. |
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