At The Economist, Iain Noakes is responsible for optimising the customer journey across all channels and touch points on the path to subscription. His webinar presentation will focus on the customer, product development, pricing and marketing matters.

The Economist believes in getting the digital product experience just right. Iain Noakes says "We certainly have strong belief in our content, and all aspects I'll discuss are iterative as needs and development are constant'.

Listen to Iain Noakes and gain insights about engaging readers to drive our growth during this 30 minutes webinar on Monday, 9 March(16:00 IST).

Click here for sign up now