Programme
Day 1: 10:00 - 17:30 hrs.
Day 2: 09:30 - 17:00 hrs.

Day 1: The Ground Brushing Up The Basics

„„Jargons & Definitions

• Meanings and applicabilities of terms and acronyms that go past the eyeballs or are heard in meetings.

Digital thinking - Understanding the reader

• How can digital thinking help to grow website ofmedia companies?

„„Using the right tools

• Know the right digital tools and learn to use them.

Day 2: Selling Digital Media
„„Measuring Digital Media

• How to measure the impact of digital medium?

„„Creating Value Proposition for Advertiser

• One size do not fit all advertisers. How to create a value proposition for advertisers?

„„Pitching to a Potential Advertiser

• How to convince the advertisers that your pitch is value for money?

„„Maximising Yield

• Think out of the box and maximise

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