22 February , 10.00hr - 17.30 hr

Chairperson: Ben Shaw, Director - Global Advisory, WAN-IFRA

The workshop focuses on new ways of monetising content and generating digital advertising revenue. Various trends like native advertising and best practices around the world will be discussed.

Programme schedule:

•       Introductions& Expectations

•       Executive Briefing on Digital Media: Presentation & Discussion

•       Digital Strategy

•       Consumption Trends

•       Digital Display

•       Native Advertising

•       Marketing Services

•       Digital Sales Structure

•       Reader Revenue

•       State of the Industry: Group Activity

•       What Does the Future Looks Like? Group Activity

Note: This programme is also offered as in-house workshop.