Programa | Magazine Design (An initiative for Magazine Publishers)
Magazine Design (An initiative for Magazine Publishers)
MAGAZINES DAY 1: PRINT
Making “something from nothing”
Navigation: from Table of Contents and beyond
Inside spreads: Using the grid, white space, text and photography
Front, middle, and back of book: What makes a good magazine “flow?”
Infographics: From simple text boxes to diagrams and beyond
Inside the magazine redesign process, from analysis to relaunch
Innovation in print advertising design and placement
MAGAZINES DAY 2: DIGITAL and LEADERSHIP
Web and tablet best practices today
Navigation for mobile stories: Think “linear”
The design of native advertising / sponsored content for digital magazines
Newsroom culture: Leadership, planning and teamwork for magazines
We must work together: newsroom + marketing + circulation + advertising
Extending your brand and developing audience via social media and marketing
CRITIQUE SESSIONS will review your print and digital publications submitted in advance. We will share successes and rethink the work that, for whatever reason, missed the mark.
HANDS-ON EXERCISES will offer the option to rethink your magazine for mobile - or - rethink your cover approach
Click here to download the brochure.