Key industry leaders discuss the issues influencing the publishing world today
The WAN-IFRA Webinar Series partners with industry experts to bring you insights on creating growth opportunities and tackling current challenges. Engage with our panelists to ask the critical questions affecting your organisation.
Thursday, March 30, 2017 at 15:00 CET
In this WAN-IFRA Webinar featuring Kevin Anderson, author of the Reuters Institute Report "Beyond the Article", he will address the new, innovative ways of connecting with your audience. Chatbots? Conversational Apps? These are a few of the products that media companies have developed to engage with their audiences - creating a more personalised approach in communicating to users the latest news.
During the Webinar, we will examine global case studies across 3 continents. From the Rappler in the Philippines with their Facebook chatbot, RapRapbot, to Finland where Nyt has migrated their audience from the closed chat app space to a popular in-house app, to then moving on to NYC where Quartz has created an interactive conversational app that is customised so personally that you can respond directly to the chatbot to read more or move onto the next headline.
Kevin Anderson will share with our audience how changing audience behaviours - particularly a shift of preferred social networks - have led to this new kind of disruption in our industry. When words alone cannot tell a story, we are inviting you to get a glimpse into the future of chatbots and conversational interfaces for publishers.
