Programa | Search Engine Optimisation Techniques
Search Engine Optimisation Techniques
Day 1, 23 January
SEO
Basic principles: How search engines work
Users and utilization of search engines - who searches how and what with Google?
Google updates: Panda, Penguin & Hummingbird
Approaches to optimisation: technology, structure, content, links
Categories, tags, blogs and feeds for publishers
Editorial SEO: search engine-oriented writing
SEO: Mobile research
Google News: Hot to position yourself more effectively with latest news
Relaunch SEO: How do I lose as little Google traffic as possible when relaunching?
Optimal landing page + topic pages
Day 2, 24-January
Analytics, Social Media & Audience Growth
How to set-up Google Analytics
Google Search Console
Target group analysis
Social media platforms: Facebook, Linkedin, Twitter, Snapchat & YouTube
Differences between SEO & Social Media Optimisation
Videos & live streaming on Social Media
Targeting different groups
Publishing calendar
Growth Hacking