Day 1 course structure:

MORNING

Facebook

• Writing for Facebook

• Posts that create ‘meaningful conversations’

• Selecting multimedia

• Driving storytelling opportunities with Groups and Events

• Can Facebook Watch play a role in journalism?

• Live-stream journalism on Facebook

Twitter

• Writing for Twitter

• Native multimedia

• Live-stream journalism on Twitter

• Sourcing new stories and engaging on issues

AFTERNOON

Instagram

• Complex storytelling on a simple platform

• Writing for Instagram

• Choosing your multimedia

• Doing journalism with Stories

• Live-stream journalism on Instagram

LinkedIn

• More than a jobs site: what to post to LinkedIn

• Crafting written posts

• Posts versus articles – which is best for you?

• Choosing multimedia for your LinkedIn audience

• Matching stories to LinkedIn Groups

Day 2 course structure:

MORNING

• Strategising social-first journalism in 2019 - national and international case studies

• Current and emerging tools to strengthen audience engagement

• Techniques for engaging new audiences

• Current and emerging social media metrics tools

AFTERNOON

• Review of your media outlet’s social media strategy

• Start-Stop-Continue to supercharge your journalism on social platforms

• Choosing the right metrics and associated tools to support your social media strategy

Preparation Course registrants will be invited to complete an online survey to provide us with a snapshot of your current use of social media platforms and how you want to improve your use of these platforms to share the best of your journalism on Facebook, Twitter, Instagram and LinkedIn. The survey will ensure the course content will meet your outlet’s current learning needs.

Note: This programme can also be offered as in-house workshop.

Download Editorial Leaders brochure