For the first time, WAN-IFRA members had the opportunity to be the judges in one of this year’s European Digital Media Awards: Best Paid Content Strategy. After a webinar where each finalist of the category pitched their projects, attendees choose their favourite:

After a very tight vote, the member’s choice goes to Gazeta Wyborcza for the successful introduction of a new pricing strategy, drastically challenging the assumption that only discounted prices could work on their market and, in the process, improving a churn rate that was high due to the promotional prices.

Sell smarter: get more subscribers, earn more, reduce churn
Agora SA, Poland

Winner: AB Kvällstidningen Expressen, Sweden

for  Expressen Premium: Ready, set, 70 000! How Expressen went from 0 to 70 000 subscribers in one year.

Winner: Dagbladet, Norway

for  The Journey Into Dementia

Winner: VGTV, Norway

for  The Tinder Swindler

Winner: VGTV, Norway

for  VG News