Approximately 20 years of advertising experience working in the service and planning areas at DM9DDB and AlmapBBDO agencies and working with accounts such as Volkswagen, Pepsi, Alpargatas / Havaianas, Gol, Audi, Claro, J&J. Corporate Marketing Director at Infoglobo, working on building consumer knowledge systems and analytics, as well as the digital signature launch architecture. Director of Marketing and Digital Development at A Gazeta, responsible for digital product development and BI initiatives. Graduated in Business Administration from PUC RJ, MBA from COPPEAD UFRJ and MBA Arizona State University.