Bruno Jauffret joined regional media brand La Voix du Nord (based in Lille, a division of Groupe Rossel) in 2007. He started by creating and leading La Voix Multimedia, first a digital services subsidiary, then an integrated division into La Voix du Nord. Jauffret became CDO of the company from 2011 until January 2017 when he was appointed Deputy Managing Director of the newspaper group. Prior to joining La Voix du Nord, Jauffret worked for Lagardère Group and Hachette Filipacchi Media. He graduated from EM Lyon business school.