Everdeen Mason is the resident troublemaker on the Washington Post audience team. As senior audience editor, she runs a team focused on conducting editorial experiments and developing new digital strategies. Before working on editorial experimentation, Everdeen developed the Post's search engine optimization strategy. Everdeen also moonlights as the paper's science fiction and fantasy book columnist. Before turning her mind to content strategy, Everdeen worked as a business reporter for Cox Media Group Ohio and the Wall Street Journal.