Florian leads an interdisciplinary team dedicated to developing new revenue streams from digital products at Austria’s largest quality newspaper DER STANDARD. In this role, Florian is responsible for DER STANDARD PUR the ad-free and tracking free subscription as well as the implementation of DER STANDARD’s contributions model. He previously worked for Neue Zürcher Zeitung Austrian branch NZZ.at as Head of Development and founded the online magazine Paroli.