Hari is a seasoned digital media veteran with two decades of experience spanning the agency land, client side and the publisher eco-system. As the CEO of Singapore Media Exchange, a premium programmatic exchange in the market born out of the partnership between the media giants Singapore Press Holdings and Mediacorp in 2018, he is on his way to creating a strong alternative marketplace for programmatic buyers in Singapore and beyond within 12 months of inception.

Previous stints include Regional Managing Director for Havas Media’s Digital & performance marketing arm Ecselis, heading digital acquisition for PayPal APAC and Integrated Media Director - Dell at MPG.

Hari has successfully set up many digital / performance marketing units in addition to turning around flagging digital departments within multiple media agency groups. His core competencies lie in driving digital marketing strategy & innovation, digital media planning, cross-channel attribution & measurement, digital marketing optimization & analytics, digital tracking & measurement technology platforms and digital performance marketing.