Ingrid Ihasz is the CEO of the Hungarian publisher alliance, HOPPex. She is responsible for developing and supporting publisher programmatic monetization strategies and execution both on HOPPex and publisher level. She has more than 14 years of experience in the advertising industry, working for market leader publishers and agencies (Isobar, Arcus Media, Central European Media & Publishing, Wavemaker, GroupM). Analytical and systematic thinker with a track record of building organizational structures and launching new products and services. Rolled out extended programs to facilitate digital shift within organizations. Recognized professional blogger, influencer and conference speaker since 2006.