Joao Adao is Facebook’s Managing Director for Spanish-speaking South America. Based in the company’s regional offices in Buenos Aires, Joao leads a team working with brands and agencies to connect advertisers with their audiences.  Prior to joining Facebook, Joao was CEO for Latin America at Hibu.

He was previously regional vice president for Avery Dennison and worked at Procter & Gamble, Boston Consulting Group, and Liberty Global. Joao has a mechanical engineering degree from the Ohio State University and an MBA from the University of California, Berkeley.