LATAM Cultural Change Ignition Program 2020

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LATAM Cultural Change Ignition Program 2020

The Cultural Change Ignition Program for Latin American News Publishers organized by WAN-IFRA and The Facebook Journalism Project is an online executive program which will offer its participants insights and mentoring in order to trigger cultural change within their companies. 

The Ignition Project  is aimed at rising Latin American media leaders interested in upgrading their digital and management skill-set in order to better lead their organizations’ adaptation to the new reality.

Running from October 2020 to January 2021, the Ignition Project will provide attendees with 8 high performance sessions delivered by selected regional industry peers & renowned global industry experts through interactive online formats. Each intervention is specifically designed to provide participants best-in-class instruments and thought-provoking concepts needed to stir up cultural change in their companies.

Sessions will cover topics such as but not limited to: 

  • Transformational leadership and management

  • Talent management and new roles

  • Data-informed companies

  • Audience relationship transformation

  • Organizational change

Participating companies

Program Leads

  • Managing Editor, El País, Spain
  • Media analyst & Newsonomics author, USA
  • CEO, Eyam Vaccines and Immunotherapeutics, Canada
  • VP, Audience Development and Analytics, The Washington Post, USA
  • Academic Coordinator, LATAM Cultural Change Ignition Program
  • Digital transformation, content strategy and innovation consultant, WEF Board Member, UK
  • Director of Innovation & Leadership, Craig Newmark J-School/CUNY, USA
  • Regional Director for Latin America, Facebook, Argentina
  • Professor, Columbia Business School, USA

“This unique executive programme will provide best-in-class cultural change concepts and instruments for our Latin American partners to swiftly adapt to and navigate an increasingly competitive and fast-paced digital ecosystem.

Thomas Jacob, COO


In partnership with

LATAM Cultural Change Ignition Program 2020