Beginning in the mid-90s, Kalle was one of the key designers of the strategy and success of Aftonbladet’s digital business development. The strategy and its implementation have deeply influenced the Schibsted corporate strategy.
Driving Aftonbladet to be one of the first digital news media in the world to ask users to pay for digital content, Kalle was also instrumental in developing its mobile strategy. He has over 35 years in media and is Senior Advisor to Schibsted Sweden as well as WAN-IFRA. Kalle is also a Board Member of Svenska Dagbladet.