Woon Yen heads the teams responsible for developing the adjacencies of Singapore Press Holding's Chinese Media Group (CMG), including education, cultural projects, events and custom publishing. Prior to taking up this portfolio in December 2016, she was Deputy Digital Editor of CMG. She was the Business Editor of Lianhe Zaobao for two years till November 2015. Woon Yen started her career as a business journalist with Lianhe Zaobao, after which she spent seven years spearheading investor relations and corporate communications at China Aviation Oil (Singapore) Ltd, a Singapore-listed company, following the restructuring of the company in 2005. She is a Chartered Financial Analyst.