I studied Management in University of Zaragoza. I have ten years of experience in digital transformation with the challenge of pushing the change to a profitable digital model. My professional career has been developed in media, mainly leading digital projects. I launched and managed a coupons and ticketing e-commerce and I became a digital Product Manager for regional media at Henneo. Now, I´m focus in engagement and reader revenue strategy for all of our websites, looking for diversifying and finding other ways of monetization apart from ads sales.