Matthijs van de Peppel has been working in the newspaper industry for over ten years. Starting his career as a circulation marketer, he quickly developed as a online shop manager, online marketer, and project manager. Now, as the manager of the data intelligence and customer relationship management team at NRC Media, a quality Dutch news organisation, Matthijs is responsible for bringing data insights into decision making and amplifying the voice of the customer. Together with two coauthors he just published the book How to Succeed in The Relationship Economy.