Mi Li is the Senior Marketing Manager, Audience Development and Global Partnerships at the Financial Times. Her team identifies and targets prospective individual subscribers by highlighting the FT’s compelling content across search, social, video, mobile, partners to drive high subscription conversions at scale. 

Mi recently spent one year in the Audience Engagement team within editorial to drive quality audience reach, deepen reader engagement and grow journalistic impact. She played a key role increating bridges between editorial and commercial while leading the marketing efforts in the newsroom.Mi is originally from Beijing, China and has extensive media and marketing experience in the US and UK.