Parminder joined Mediacorp in March 2017 as the Chief Commercial and Digital Officer, driving commercialisation and digital efforts in the company. 

As a seasoned business leader with top management experience across Asia Pacific & Middle East in organisations such as Twitter, Google, Apple and IBM, Parminder has an established track record of growing businesses by combining expertise in internet technologies with deep consumer insights. 

On the humanitarian front, Parminder is a founding member of @incrisisrelief, one of the largest citizen-led disaster relief technology initiatives.