Professor Lucy Kueng is an international expert on mastering digital transformation. A strategic advisor, board member, speaker and author, she has over twenty years’ experience providing senior-level strategic, leadership and business advice on how to emerge stronger from technological and market disruption. She consults and speaks with leading companies worldwide including the BBC, CNN, Google, NPR and NRK, and keynotes frequently at conferences including the INMA World Congress, SXSW, FIPP World Congress and the European Broadcasting Union. She is Board Member of the NZZ Media Group, and served on the board of SRG SSR, and of VIZRT the media tech provider. She is Senior Research Associate at the Reuters Institute, Oxford University and has held professorships at the University of Oslo, the Institute of Media and Entertainment New York (IESE), and the University of Jönköping. Lucy Kueng is the author of several books including Going Digital: A Roadmap for Digital Transformation, Innovators in Digital News, Strategic Management in the Media (winner of the AEMJM Media Management Book Award), Inside the BBC and CNN, and When Innovation Fails to Disrupt, the Case of BBC News Online. She holds a PhD and Habilitation from the University of St Gallen and an MBA from City Business School/Ashridge. In 2020 she received an Honorary Doctorate in Economics from the University of Neuchatel. In 2017 she won the European Media Management Award in recognition of excellence in media management scholarship. She was Swiss Representative of the EU Cost Action 20 on the Impact of the Internet on the Mass Media in Europe, and Member of the UK Government Taskforce on the Future and Development of Information Relationships. Her latest book ‘Hearts and Minds: Harnessing Leadership, Culture and Talent to Really Go Digital’ was published in November 2020 by the Reuters Institute, University of Oxford.