Robert Madge is the founder and CEO of Xifrat Daten AG, of Switzerland, a supplier of data-centric services and IT solutions that enhance the relationships between businesses and consumers.

Since 2016, Xifrat has been developing a new set of service offerings that make privacy management a marketing asset and that unlock the use of personal data in ways that are positive both for individuals and for businesses that use the data.

Previously Robert was President of the European Association for Secure Identification, based in Barcelona, Spain, supporting industry users of tracking and traceability.