Joined The Mathrubhumi group in the year 2000, and have lent a dynamic orientation to this traditional institution. New editions were started from cities in India and abroad. After re-orienting the management outlook of the organisation, he has revamped the marketing activities and launched new verticals like fm radio, news and youth television and events and exhibitions. A crusader for green initiatives, he envisioned the award winning SEED program which is now active in 7000 schools in his home state.