Digital is here to stay, but the big buck is not very easy to come by and mostly follow technology companies. Can this trend be changed. How to garner larger share of the revenue pie.

Relevance of need vs. want. Tackling the dilemma. Should the media focus on what people should know or what they want to know.

How to drive the change. BBC launched four newsrooms in India involving setting up new teams and taking in existing hands. The storis are created keeping in mind the local taste and flavour unique for every language. How did they do it.

Reader revenue strategies 

Digital media publishers face the similar issues with monetisation - falling ad revenues, content consumption on platforms outside your control and nascent subscription models. As a publisher, what are the revenue strategies that you can experiment with and how do you go about implementing them? Join us over lunch on 19th Feb as we discuss the various reader revenue strategies and how Quintype is helping publishers implement them across channels.

• Monthly/ Annual Recurring subscriptions
• Corporate / Student subscriptions
• Metered Paywalls
• Micropayments & Pay-per-article
• Memberships & Donations
• Ad free experience

Note: Limited seats only, Please send confirmation to [email protected]

Driving reader subscription via addressing user needs. The FT with more than 900,000 paid for customer created its own engagement metric that correlates directly with retention and it knows the commercial value of every additional engaged user. But engagement isn't driven by commercial goals - it emerges from addressing user needs. FT has come up with a strategic framework wrapped around User Journeys, that helps users to form a habit - and drive subscription numbers.

Between reader revenue and advertisement revenue, how to balance the scale.

Ken is 'subscription only' site from India that vertically segments the audience and presents content that appeals to the segment of the readers who pay for it. It publishes just two stories a week, well narrated and analytical that subscribers wait to read them. Listen to the Ken story.  

The ‘first’ approach has evolved over the years. From digital first to mobile first, it has taken different shapes and approaches. What worked the best? Experiences from a newsroom.

Tailored front page news experience specific to the user needs, Schibsted Media has found the way by using machine learning combined with human judgement.

Partnerships for growth: Relying on readers and media syndication clients as customers is simply not enough. Successful media enterprises have partnerships with other publishers and non-media partners to seek out new business opportunities. How to approach working with partners.

2019 Elections – Dealing with key security and engagement challenges

Key Takeaways:

• Plan for unplanned - Cyber-attacks against media properties especially during elections are common than we think
• Anticipate – It’s not the matter of why or how, it’s about when you can become the next victim of cyber-attacks
• Identify variables, use cases and mitigating scenarios that can impact the site/app availability and experience
• Learn to measure impact of performance on revenue

Note: Limited seats only, Please send your confirmation to [email protected]