Ad blocking is a challenge to online business models, in particular on desktop. But in our recent survey, a clear majority of publishers saw this as an opportunity to increase the trust of their audience. So how are publishers taking steps to improve the user experience? And what steps can you take to win back readers who are actively blocking?

Join us at FAZ in Frankfurt on 11 February (10h. to 16h.) to hear how other online publications have addressed ad blocking, and discuss your own approach with industry colleagues. Case studies on actions taken to improve user experience, creating quality ad content and economic implications will be presented.

Event language is English - Limited spaces - get your ticket now!