Programa | Ad Blocking Action Day
Ad Blocking Action Day
Sessions
January 14
Jueves
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09:30
Registration and Coffee
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10:00
Welcome and Introductions
Ponentes
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10:15
Ad Blocking - Context & Opportunity
The majority of news publishers see the rise of ad blocking as an opportunity to address the user experience of advertising. Ben will present results of the WAN-IFRA publisher survey on ad blocking and explain the focus of the recently created Publisher Task Force.
Ponentes
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10:45
Sizing the Problem - Country and Demographic Differences
PageFair and Adobe recently joined forces on a report estimating the extent of ad block usage and potential revenue loss worldwide. Are regions with low take-up right to be complacent? How does ad blocker usage skew to male millennials?
Ponentes
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11:15
Better Ads or Ad-Free
Aftonbladet have a 7 point action plan to address ad blocking. Part of this includes better ad formats and more relevant ads. Their own recent mobile ad survey showed the surprising power of static images in influencing buyer intent. They are also looking at options for a paid ad-free experience, much like Bild. All this in parallel to tech improvements for cleaner ad delivery.
Ponentes
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11:45
Coffee
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12:15
Experience with ad blocking and countermeasures at WeltN24 / Axel Springer
Axel Springer have seen a huge variety in ad blocking usage across their publications - depending very much on reader awareness. Bild have taken the most direct approach, while at Die Welt their work is still behind the scenes.
Ponentes
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12:45
Blocking the Blockers - Privacy and Legal Issues
Facebook and Google have turned the ad-block issue into a debate about performance. But many consumers are more concerned about privacy issues - for example tracking and retargeting. As an expert and highly experienced privacy campaigner, Hanff talks about the key privacy issues, the legality of various anti-ad-block approaches, and a possible tracking free future.
Ponentes
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13:15
Lunch
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14:15
Consumer Surveys
FAZ have conducted their own survey of user attitudes to ad blockers. They also started a dialogue with their users regarding adblockers. How has the survey influenced their own action plan?
Ponentes
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14:45
Workshop - Devising an Action Plan
Workshop led by Ben Shaw, Director, Global Advisory - WAN-IFRA, Germany
- Whitelist or not whitelist?
- Principles for Advertising 2.0?
- Speeding the migration to mobile?
Ponentes