Programa | Ad Blocking Action Day

Ad Blocking Action Day

11 Feb 2016
FAZ, Frankfurt am Main
Germany
Ad Blocking Action Day

Programa | Ad Blocking Action Day

Programa

Sessions

January 14
Jueves

  • 09:30

    Registration and Coffee

  • 10:00

    Welcome and Introductions

    Ponentes 

    • Executive Director of Europe and Africa, WAN-IFRA, Germany
    • Nico Wilfer
      Head of Product Development FAZ.net, Frankfurter Allgemeine Zeitung, Germany
  • 10:15

    Ad Blocking - Context & Opportunity

    The majority of news publishers see the rise of ad blocking as an opportunity to address the user experience of advertising. Ben will present results of the WAN-IFRA publisher survey on ad blocking and explain the focus of the recently created Publisher Task Force.

    Ponentes 

    • Director, Global Advisory - WAN-IFRA, Germany
  • 10:45

    Sizing the Problem - Country and Demographic Differences

    PageFair and Adobe recently joined forces on a report estimating the extent of ad block usage and potential revenue loss worldwide. Are regions with low take-up right to be complacent? How does ad blocker usage skew to male millennials?

    Ponentes 

  • 11:15

    Better Ads or Ad-Free

    Aftonbladet have a 7 point action plan to address ad blocking. Part of this includes better ad formats and more relevant ads. Their own recent mobile ad survey showed the surprising power of static images in influencing buyer intent. They are also looking at options for a paid ad-free experience, much like Bild. All this in parallel to tech improvements for cleaner ad delivery.

    Ponentes 

  • 11:45

    Coffee

  • 12:15

    Experience with ad blocking and countermeasures at WeltN24 / Axel Springer

    Axel Springer have seen a huge variety in ad blocking usage across their publications - depending very much on reader awareness. Bild have taken the most direct approach, while at Die Welt their work is still behind the scenes.

    Ponentes 

    • Lars Janzik
      Vice President Product Management, WeltN24 GmbH
  • 12:45

    Blocking the Blockers - Privacy and Legal Issues

    Facebook and Google have turned the ad-block issue into a debate about performance. But many consumers are more concerned about privacy issues - for example tracking and retargeting. As an expert and highly experienced privacy campaigner, Hanff talks about the key privacy issues, the legality of various anti-ad-block approaches, and a possible tracking free future.

    Ponentes 

  • 13:15

    Lunch

  • 14:15

    Consumer Surveys

    FAZ have conducted their own survey of user attitudes to ad blockers. They also started a dialogue with their users regarding adblockers. How has the survey influenced their own action plan?

    Ponentes 

    • Nico Wilfer
      Head of Product Development FAZ.net, Frankfurter Allgemeine Zeitung, Germany
  • 14:45

    Workshop - Devising an Action Plan

    Workshop led by Ben Shaw, Director, Global Advisory - WAN-IFRA, Germany

    • Whitelist or not whitelist?
    • Principles for Advertising 2.0?
    • Speeding the migration to mobile?

     

    Ponentes 

    • Director, Global Advisory - WAN-IFRA, Germany

Ad Blocking Action Day

Contacto 

Shariff