As ad revenue declines and print circulation growth slows, charging for digital content is no longer an option... but there are many different ways do so depending on your market, audience and culture. This full day masterclass will focus on the following topics: 

• Choosing the right paywall in your market
• Reinventing the customer journey
• Best practices for implementing a paywall

Time: 10.00 hr - 16.00 hr

Note: This programme is also offered as an in-house workshop.

Chairperson: Steffen Damborg, Expert Advisor, WAN-IFRA Global Advisory. To know more about the programme.

This one day pre-conference workshop at Digital Media India 2018 Conference for more information about the conference,

Visit: dmi.wan-ifra.org