Advertising: Setting the right line of defence
Lugar:
Auditorium, Ground Floor
Public acceptance of advertising in the UK hit a new low in 2018 according to Advertising think-tank, Credos. This finding could apply to many developed ad markets. Among reasons, a feeling of intrusiveness and the use of “suspicious techniques”. Rebuilding trust comes down to owning problems and helping brands to serve their campaigns to the relevant targets, in a trusted environment. Different initiatives are underway to create a better advertising ecosystem. Advertising has always been a revenue pillar for publishers, and like the others, it’s facing pressure to transform.
Moderador
Chief Commercial Officer, DC Thomson Media, UK
Innovative research to prove ad effectiveness in newsbrands
Ponentes
Managing Director, News Scotland & News Ireland, UK
Head-to-head: A future for advertising in our business models
Ponentes
General Manager of Newspapers, Stuff Limited, New Zealand
Deputy Chief Executive Officer, Singapore Press Holdings Ltd., Singapore
Managing Director & Publishing Director, Le Parisien - Aujourd’hui en France (Today in France)
Chief Operating Officer, News UK