Big Data has often been presented in recent years as the Holy Grail for news publishers. It allows to personalize products, target ads and to find hidden gems in your data through data mining. But this doesn't mean that Big Data is equally relevant to every company. Before investing heavily in a big data project, it is crucial to bring common sense in the equation and carefully chose the projects that will really pay off in the future. Based on the inspiring experience of NRC Media, this masterclass will explain the basics that every media company needs to go through for starting a cost effective, successful Big Data project, which will add real value to your business.

MASTERCLASS PROGRAMME:

What is big data, what are opportunities for publishers?
- The 3 V’s
- Davenport: Analytics 1.0/2/0/3.0
- Big Data applications
- Opportunities for publishers

NRC’s common sense approach to big data
- Financial and ethical thresholds to take into account
- Start with the basics
- Pricing optimization by using big data

Find your one million dollar business case (hands on)
- Brainstorming
- Build your own Big Data Business Canvas

Recommended for reading by trainer

(How to Suceed in the Relationship Economy) : https://www.amazon.com/How-Suceed-Relationship-Economy-Relationships/dp/1599326493

Original, authoritative journalism that stands out is the mark of a quality news brand. However, in the age where newsroom resources are under pressure, copy's shelf life is only minutes, and content is everywhere; how do editors steer their newsrooms to meet the needs of the times? What are the new formats and workflows developed by leading publishers for enhancing their storytelling?

Insights from The Guardian’s Virtual Reality team
Since its award-winning first virtual reality project - 6x9: a virtual experience of solitary confinement – the Guardian’s Virtual Reality team, leaded by Francesca Panetta, has created impressive, immersive and impactful stories using the latest technology available. Why does the Guardian believe in this format for enhancing its journalism? How advertisers can also use this platform to bring life to their brands?

A fast transition driven by design
The Times of Oman relied on outstanding design and visual journalism to consolidate its print operations on a competitive market and to develop its digital presence. While trying to make print more relevant, the news media experienced a 10,000 per cent leap in digital revenues by selling 100% of it inventory through direct sales only.

The role and impact of AI and machine learning on news
Hype or Fad? Will the likes of Amazon’s Alexa or Google Home significantly change the way we consume and relate with news content in the near future? Should newsrooms start to invest in and experiment with producing content fit for these new and still uncommon devices. What can the latest technology developments can teach us about the future of news?

Facebook recently launched the Facebook Journalism Project, a new program to establish stronger ties between Facebook and the news industry. Facebook will be collaborating with news partners to build better products for journalists and publishers, and work more closely with publishers and educators on better equipping people to be informed readers in today's digital media age. Ken Teh will give an overview of the Facebook Journalism Project initiatives, including early efforts to tackle false news, product updates and Blueprint for Journalists.

In December of 2016, Facebook acquired CrowdTangle, a leading social analytic and discovery tool used by hundreds of publishers around the world. Since the announcement, CrowdTangle has been made free and has announced a series of major product updates. In this session, Asha will take a close look at how leading publishers use CrowdTangle across their entire newsroom and show you how to use it to source trending content and measure the impact of your own content and competitors. The session will also touch on latest updates to CrowdTangle, including a partnership with Reddit, as well as the future roadmap of the platform and what’s coming next in 2017.

Publish Asia participants who did not get the opportunity to attend the Google workshop on April 18 will get a chance, while we are setting up the Asian Media Awards cocktail and gala dinner, to learn about resources and tools that Google makes available to newsrooms for developing innovating storytelling through VR and 360 videos. Try on Google cardboard with your smartphone and sample cool 3D Video content easy to replicate at your own publication...

Even though newspapers enjoy unmatched credibility in the media world, new audiences trust even more user generated content and their peer’s reviews and opinions (50% considersocial networks trustworthy, vs. 44 % for newspapers). 

Re building and strengthening trust in news is major challenge for the future of the kind of journalism practiced by legacy media organisations. This imply that we must, on the one hand, taking into account the huge pressure for speed imposed by social media platforms, constantly improve our editorial practices in order to retain the same levels of accuracy and credibility in the information that forged our brands. We must, on the other hand, educate our readers, promote and defend our brands.

What it takes to produce credible, independent news
Tempo is one of the most respected news magazine in Asia as a result of its longstanding fight against corruption in Indonesia. The trust people put in their independent reporting allow them to charge users for access to their online content. Tempo also regularly participates in global investigations such as the Panama Papers.

Journalism that stands apart: lessons from the NYT
The latest report by the New York Times’ 2020 Group points out the importance to focus on great quality journalism and defines priorities that every newsroom can learn from: become more visual, embrace and expand new storytelling forms, invest in service journalism, listen to your readers… What are the implications of these key objectives in terms of newsroom staff and organisation?

Gaining credibility and trust online only
Malaysiakini has made a name for itself by offering an independent online coverage of Malaysian politics that its readers are happy to pay for. Factwire is an online-only, independent news platform which was originally created through crowdfunding for producing investigative journalism reports in Hong Kong. Their publishers will explain who the internally guarantee the authenticity and trustworthiness of the news they publish, how they deal with social media and how they consolidated their media brands across platforms. 

This break out session will take further the debate initiated around fake news in the previous session. Editors from across Asia, internet pure players and civil society groups will discuss the threats that represents the Fake News phenomenon to the news business. This session ambitions to set the basis for concrete initiatives and projects that Asian publishers and editors could lead in order to turn this threat into an opportunity for improving their journalism, strengthen their credibility and give a better service to their communities.

Can we create an Asian Fact-checking task force?
This session ambitions to set the basis for concrete initiatives and projects that Asian publishers and editors could lead in order to turn this threat into an opportunity for improving their journalism, strengthen their credibility and give a better service to their communities.

Panel discussion

Inkjet Newspaper Printing
Publishing houses, printing plants, distributors and printers are called on to take a creative approach to digital printing, to develop niches, establish new services, and offer innovative and interesting media products that previously were not feasible.

Adding value to print advertising with in-house innovations
A focus on in-house innovations in print has allowed the Star Media Group to protect its revenue from print advertising in challenging times more efficiently than most its competitors. 

Optimised Paper Handling & Logistics
Presentation of a cross-industry collaborative project which brings together over 30 organisations from every part of the supply chain and from different printing processes and paper users for reducing paper waste and improve both economic and environmental performances.