Programa | Harnessing Social Media for News Publishers
Harnessing Social Media for News Publishers
COURSE LEARNING OUTCOMES
* Deeper understanding of the new publishing environment in which the platforms and their algorithms are the gatekeepers of news content distribution and key to audience engagement.
* Improved capacity to differentiate quality news content from ‘fake news’ and other paid content.
* Improved understanding of major social platforms and their role in newsgathering and dissemination.
* Improved capacity to determine the most engaging approaches to content production for a variety of social media platforms.
* Improved approaches to audience engagement on social platforms.
* Improved capacity to develop social media strategies for a variety of stories, projects and mastheads across a range of social platforms.
* Develop more creative and enterprising approaches to integrated social media strategies.
* Improved ability to recognise and counter the risks and pitfalls of social media activity.
* and more ......