Programa | Claves 2021

Claves 2021

09 Dec 2020 hasta 11 Dec 2020
Madrid (ONLINE)
Spain

Spanish Media Leaders e-Summit

Programa | Claves 2021

Programa

Sessions

December 09
Miércoles

  • Stream IDs:
    • 10342

    13:00

    • Reader revenue

    13:00-14:00 Subscription models in Spain: EL PAÍS & EL MUNDO

    Lugar: 
    ONLINE - CENTRAL EUROPEAN TIME (CEST)
    Undoubtedly, despite its turbulence, the year has been crucial to strengthening the future of the Spanish media. We have seen not only how confidence in news brands has grown, but that they have become a fundamental landmark for Spanish society during the pandemic. Media houses invested in a type of journalism that was more committed, more reliable, more innovative and more empathetic, which was rewarded with the loyalty of readers through their subscription models. In 2021 we will face a more resilient business with less dependence on the advertising model thanks to this exercise. Let's hear from two of the main Spanish media about their experience.

    Ponentes 

    • Chief Product and Customer Officer, PRISA News, Spain
    • Product & Audience Development Director, Unidad Editorial, Spain
  • Stream IDs:
    • 10342

    16:00

    • Reader revenue

    Cracking the vertical media model - STAT News

    Lugar: 
    ONLINE - CENTRAL EUROPEAN TIME (CEST)
    STAT is a health and medicine news site which launched in November 2015 and owned by Boston Globe Media Partners. STAT launched as a free, ad-supported business, but once launched, quickly looked to diversity it’s revenue streams. When they launched their subscription business, STAT Plus, four years ago, they hypothesized that the key to success would not only be to produce journalism that people would pay for, but also to figure out how to effectively get that news in front of them in multiple formats. They focused on hosting online chats, conference calls, and subscriber-only events. By thinking more holistically about the different target audiences for events, they were able to work across product, business and editorial teams to create a robust events product that addressed subscription, advertising, and consumer revenue needs. In 2019 STAT launched their first Summit that resulted in profits of up to $100,000 in ticket sales and nearly three-quarters of a million dollars in sponsorship. In 2019 they also launched a second premium subscription service in partnership with a company Slingshot Insights. The new product, STAT Expert Advantage, gives investors access to monthly subscriber-only conference calls between STAT reporters and key opinion leaders about market-moving health care topics. In 2020 STAT has led the way in global public health coverage with its expansive and authoritative coverage of COVID. The pandemic, and its impact on live events has also challenged them to rethink their event business as they shifted to virtual formats while maintaining their same revenue expectations. In 2020 STAT also launched a report business, producing six deep dive reports, sold individually at $499/report, on a broad mix of topics such as: Viral Vectors, Interpreting Clinical Trials, ranking biotech’s top VC firms, and wearables, nanotechnology, and top leaders in China Biopharma. Each report gives readers a deep dive into a topic, and gives STAT the opportunity to explore future niche coverage areas. Learn from Angus Macaulay about this incredible journey and what are the valuable lessons they have learned along the way.

    Moderador 

    Ponentes 

    • Chief Revenue Officer, STAT (Boston Globe Media Partners), United States
  • Stream IDs:
    • 10342

    18:00

    • Reader revenue

    The Golden Age of podcasts: Building revenue through audio

    Lugar: 
    ONLINE - CENTRAL EUROPEAN TIME (CEST)

    Since 2014 until today audio is definitely having its moment. Valued for their convenience, intimacy, and choice, podcasts are a unique growth point in today's media landscape. According to the latest Reuters Institute Digital News Report, the popularity of podcasts, despite the lockdown and the remote working culture, has not diminished, while the pandemic has been devastating to the economic side of the media industry. Audio offers publishers a unique and direct way to build a relationship with their audiences, increasing engagement and giving voice to new talent and communities.  In this context, Zetland has found in audio an original formula to reach its readers and grow subscriptions. For the last 3 years, they have been publishing their articles in audio format (available to their members) giving voice to their brand, their stories, and the journalists behind them. According to them, 80% of articles are now consumed via audio by Zetland's paying members and audio articles tend to be listened to all the way through, in comparison with their longform articles which have a much quicker drop-off rate. To date, Zetland has more than 20,000 paying members, some of them actively involved in the editorial process increasing the sense of ownership, and aims to hit the 40,000 members milestone in the next five years.

    Moderador 

    Ponentes 

December 10
Jueves

  • Stream IDs:
    • 10343

    13:00

    • Quality Journalism

    Quality journalism in the post-truth era

    Lugar: 
    ONLINE - CENTRAL EUROPEAN TIME (CEST)

    Moderador 

    Ponentes 

  • Stream IDs:
    • 10343

    16:00

    • Quality Journalism

    Why is it now more important than ever to rethink journalism?

    Lugar: 
    ONLINE - CENTRAL EUROPEAN TIME (CEST)

    This year we have seen the collapse of some of the pillars that sustained our business from the dramatic downfall of advertising revenues to the post-truth discourse that has undermined the credibility of the media and its ability to fulfill its core mission as a guarantor of democracy. At a time as troubling as this, in which we have almost all our energy focused on survival, it is difficult to think about our fundamental role in open societies. In the words of Jarvis, "Our house was already on fire; COVID threw gunpowder on the flames".  While we stand on the ashes of the old world, a new nameless model and paradigm are emerging, and we have the responsibility to create what the new one is going to become. In this session we will talk about the possibilities offered by the internet, the need to create regulatory frameworks to keep the post-truth discourse in check, the need for transparency,, civic journalism and journalism as a public service, cultural change, diversity in newsrooms, the extinction of the business model and the different forces at play in this moment of uncertainty that threaten our profession and our survival, in short, what will be the future of journalism?

    Moderador 

    Ponentes 

    • Professor and Director, Tow-Knight Center for Entrepreneurial Journalism, CUNY Graduate School of Journalism, USA
  • Stream IDs:
    • 10342
    • 10343
    • 10344

    18:00

    • Reader revenue

    • Quality Journalism

    • Business Models

    The transformation of a traditional news media outlet into a global digital powerhouse - How The New York Times has managed to thrive during a chaotic year

    Lugar: 
    ONLINE - HORARIO EUROPA CENTRAL
    Mark Thompson was appointed President and CEO of The New York Times in 2012, after spending 8 years as the BBC's Managing Director in charge of the BBC's international expansion and digital outreach. When Mark took over The New York Times, the newspaper had half a million digital subscribers. Eight years later, it has become a global digital powerhouse, achieving to reach 5.7 million digital subscribers at the end of Q2, 2020, adding 669,000 new digital subscribers. This puts The Times on course to achieve its goal of 10 million subscriptions by 2025. At the beginning of the year, digital revenues reached $450 million and digital product revenue also exceeded that of print for the first time. In this session we will learn how a traditional medium was transformed into a global digital powerhouse focused on subscription and becoming a destination for millions of readers.

    Moderador 

    Ponentes 

    • Former President & CEO, The New York Times Company, USA

December 11
Viernes

  • Stream IDs:
    • 10345

    10:00

    • Advertising and new revenue streams

    Industry trends: Claves de la Información 2020

    Lugar: 
    ONLINE - CENTRAL EUROPEAN TIME (CEST)
    Release of the Spanish Media Association's quarterly report, prepared in collaboration with Deloitte and Media Hotline. The presentation will include projections for Q4 and a forecast for the upcoming year.

    Ponentes 

    • “Climate& Sustainability” Leader Deloitte España Partner Director “Media&Sports” Industry, Deloitte, Spain
    • Founder and President, Media Hotline, Spain
  • Stream IDs:
    • 10346

    11:15

    • Sponsored sessions

    Petal Search: Huawei's experience with Spanish publishers to promote a new search engine for news outlets

    Lugar: 
    ONLINE - HORARIO EUROPA CENTRAL
    In October, after the launch of Petal Search (Huawei's new search engine) the Chinese giant sealed an alliance with different Spanish media companies to work closely with the product's developers on new functionalities that are aligned with the publishers' interests. In this session we will look in depth at the evolution of the search engine after the adaptation of the search engine to the needs of the publishers. Petal Search helps Huawei users to easily search and find from applications, news, images, movies, music, and more. The search engine lists applications from multiple sources, always naming their source in order to provide greater transparency to users.

    Ponentes 

  • Stream IDs:
    • 10345

    12:00

    • Advertising and new revenue streams

    The future of avertising... Cracking the code of revenue

    We started the decade with digital business under pressure. The Adtech ecosystem is contracting, the disappearance of third party cookies forces us to reinvent the advertising model. In the midst of this uncertain environment, the COVID crisis has not made things any easier. For the first time we saw how web traffic rocket but could not be monetized because of the dramatic downfall in ad spending and CPM value crumbled. In this context, there is no other way out but to take advantage of the opportunity that a moment like this brings to try to build a new business model. In this interesting panel discussion we will try to understand how to take advantage of this opportunity to build a new business model. What will be the evolution of digital advertising?, What are the formats that will most strengthen brand equity in the media? Where is Branded Content heading?, What will be the new roles of the commercial teams? What can be the evolution of advertising in new formats such as podcasts or video? What lessons has the industry learned during the pandemic and how will they impact its future? Will media alliances be strengthened? Will there be a return to contextual advertising? What will be the new profiles of the commercial teams?

    Ponentes 

  • Stream IDs:
    • 10344
    • 10345

    13:30

    • Business Models

    • Advertising and new revenue streams

    Driving innovation in business: Schibsted Next Media and "the future hub"

    The media industry is being disrupted and the ground is shaking after COVID 19. In short, the media industry needs to change and come up with sustainable business models for the future. Schibsted Media Group, pioneers and natural innovators, follow several paths. Naturally, much of the innovation happens within their existing news brands like VG, Aftonbladet, SvD, Aftenposten and others who have been front-runners in reinventing themselves. In addition to innovation within their brands, they have also created the “future hub” Next Media. Their task is simple, yet very tough: Innovate, grow and operate new initiatives that can become independent media businesses.

    Moderador 

    • “Climate& Sustainability” Leader Deloitte España Partner Director “Media&Sports” Industry, Deloitte, Spain

    Ponentes 

Claves 2021

Contacto 

Shariff