Spanish Media Leaders e-Summit
Confirmed Speakers | Claves 2021
Claves 2021
Former President & CEO, The New York Times Company, USA
President, Unidad Editorial & President, AMI, Spain
Head of Schibsted Next Media, Sweden
Frida Kvarnström has been working within Schibsted Media Group for six years, in Sweden, Norway and Hungary. During this time in the group, she has been responsible for commercial product development on mobile platforms at VG, Blocket and Aftonbladet. Today she is Sales Director with focus on new ad-technology and how to increase revenue from B2B segments, with the help of geotargeting technology.
Chief Revenue Officer, STAT (Boston Globe Media Partners), United States
Founder and President, Media Hotline, Spain
President, FAPE, Spain
Graduated from the Official School of Journalism, he has carried out all his regular work at EFE Agency, where he has been a correspondent in Rome, Beirut and Washington, and a delegate in Peru, Italy-Vatican and Portugal. I have also held the positions of director of the departments of International, National, Sports and Large Coverage. In addition, he was Director of Information, Coordinator of Delegations and Director of the Master Agency for Journalism. As a space envoy, there are the Summer Olympic Games and the Winter Games in Cuba, the Pan American Games, the World Cup in Soccer and the American Cups. He has also reported on international political issues in both Europe and America. I was a member of the Press Committee of the International Olympic Committee. He was vice president of the FAPE from 2010 to 2014, vice president and spokesperson for the APM from 2009 to 2015, as he currently holds its first vice presidency. for professional subjects.
“Climate& Sustainability” Leader Deloitte España Partner Director “Media&Sports” Industry, Deloitte, Spain
Concepción is a Partner at Deloitte Spain with more than 20 years of experience in professional services. Since 2016, she has been leader of the "Media & Sports" industry, and since 2020, Leader of the "Climate & Sustainability" Practice for Deloitte Spain.
Much of her professional career is linked to the Firm. She joined the Firm in 2000, when it was called Arthur Andersen.Over the years, she has been part of the main processes of merger, restructuring and strategic redesign of leading companies in the media and entertainment sector, as well as leading audits and IPOs of listed companies in Spain and the United States.
Concepción is currently leading some of the main projects that are being undertaken in the Media Industry within the NextGen framework. She is part of different committees of reference in the Firm such as "Business and Sectors", "Innovation", "Social Action", and "Alumni Program", which she has been leading since 2016. She is involved with different social causes, actively collaborating with Prodis, a foundation whose main objective is the social integration of people with disabilities.
She collaborates in several relevant sector publications, such as the White Paper of the Daily Press, Television in Spain, and TMT Predictions, collaborating additionally in articles of interest for the sector, "Football Money League".
Chief Product and Customer Officer, PRISA News, Spain
Noemí Ramírez is Chief Digital Officer at PRISA News (El País, As, among others) where she leads the Product, Analytics and Audience Development areas, accordingly to the business' strategy, objectives and digital transformation process. Previously, She was Product Director at PRISA Innovation, chief editor at El Mundo and worked at Investigative Reporters and Editors (IRE), the largest investigative journalism association in the US. She has a Master in Journalism from Missouri University, thanks to a Fulbright Scholarship. She is an habitual speaker at several digital media trends fora.
Product & Audience Development Director, Unidad Editorial, Spain
Germán Frassa (Buenos Aires, 1967) is Product & Audience Development Director at Unidad Editorial (publisher of El Mundo, Marca, and Expansión, among others titles). He started his career in Argentina, where he worked as a journalist in TV, radio, and print media, before switching to diverse roles on digital media since 1995. He moved to Madrid in 2002 to lead the international projects department at Terra, Telefonica's web portal. After managing several Vocento's digital properties, he joined Unidad Editorial in 2010, where he developed the existing user-centered digital product management and development worflow.
CEO, Zetland, Denmark
Coach, Table Stakes Europe / Journalism lecturer, UK
Alexandra Borchardt a senior journalist, keynote speaker, media consultant and Senior Research Associate at the Reuters Institute for the Study of Journalism at the University of Oxford. As a Director of Leadership Programmes at the Institute until July 2019 she developed and led on the seminar series “Oxford Perspectives”, targeting senior journalists, editors and media managers. Prior to this, she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leading quality daily.
Alexandra’s main focus is digital transformation and how it impacts the media, democracy, the workplace and human behaviour. She teaches “Leadership and Strategy in the 21st Century” at TU Munich, gives lectures and talks on digitisation and the media and publishes opinion pieces with Project Syndicate, NewsMavens and theEuropean Journalism Observatory. She is the author of Mensch 4.0 – Frei bleiben in einer digitalen Welt (Freedom in a digital world), Guetersloher Verlagshaus (Random House), 2018. She serves as vice chair of the Council of Europe Committee of Experts on Quality Journalism in the Digital Age.
At SZ she held several functions in the politics and business sections. She was also founding editor of Süddeutsche’s ‘Plan W’, an award winning quarterly magazine for women and business. In her reporting she has focused on internet and democracy and the future of work. In 2015 she published Das Internet zwischen Diktatur und Anarchie: Zehn Thesen zur Demokratisierung der digitalen Welt (The Internet between Dictatorship and Anarchy: Ten Assertions about Democracy in the Digital World), Süddeutsche Zeitung Edition Streitschrift. Before joining SZ she worked for Financial Times Deutschland and Deutsche Presse-Agentur.
Alexandra holds a Ph.D. in Political Science from Tulane University, New Orleans (1994), and in 2013 completed a Programme for Management Development at IESE Business School, Barcelona.
Senior news anchor, DW News (Deutsche Welle), Germany
Chief Commercial Officer, Grupo Havas Media, Spain
Her career began in the field of Creativity and later Research. But most of her professional career has been developed in Media Agencies of the leading Multinational Groups in our country, in which she contributed to the growth of some of the most emblematic Brands in the market such as: Damm, Affinity, Planeta, Gas Natural, Audi, Levi's, Ferrero, Bayer, Mango, Codorniu, Puig, Gallina Blanca, Cadbury, Camper, etc. In 2003 she began his managerial career specializing in the launching of start-ups and repositioning of Agencies, launching, re-launching and consolidating what are today some of the most important Media Agencies, both in Barcelona and Madrid. She is currently Dra Gral at Arena BCN. Under her leadership, the Agency has exponentially multiplied its portfolio of Clients, has increased its notoriety in several points according to Scopen, becoming the 2nd most valued Agency in 2019 in the market in which it operates. Arena BCN has been voted 1st Best Media Agency to work in BCN in 2018 and 2nd in 2019. The Agency has accumulated many Industry Awards. In WARK's world ranking of the 100 best in the World, it is the only Spanish Media Agency. When asking AE what she is most proud of, her answer is “to have formed the most talented, passionate, honest, curious, generous team and eager to deliver the best Communication solutions for our Clients.” Arena's profile as an Agency innovative, digital, pioneering and oriented to the business of our clients has been possible thanks to them. ”One of the achievements that stands out in her career is the creation before any other Agency in Spain of a Transmedia team, and the full consolidation de Arena as a Media Agency with full capabilities in the field of Digital, Content, Data and Technology. AE has been Media Jury Cannes '16 and Squared Guru by Google. Currently IAB Board Member.
Professor and Director, Tow-Knight Center for Entrepreneurial Journalism, CUNY Graduate School of Journalism, USA
Jeff Jarvis is professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the CUNY Graduate School of Journalism. He is the author of “Geeks Bearing Gifts: Imagining New Futures for News,” "Public Parts," "What Would Google Do?", and the ebook "Gutenberg the Geek." He is also cohost of the podcast "This Week in Google."
Jarvis was president of Advance.net, the online arm of Advance Publications; creator of Entertainment Weekly; TV critic of TV Guide and People; Sunday editor and associate publisher of the New York Daily News; a columnist on the San Francisco Examiner; and an editor on the Chicago Tribune. He blogs at Buzzmachine.com.
Chief Digital Officer, Vocento, Spain
CDO of Vocento, one of the main Media Publishing companies in Spain. In charge of Digital Products, march tech, ad tech, data and analytics, customer strategy/paywalls and innovation. IAB Spain and Wemass alliance Board Member. Curious about tech business impact, willing to learn and help my colleagues. I have two wonderful children, ages 24 and 19, who teach how to be better. Every day I am more convinced of the news media important mission in today's society.
Director, Asia, WAN-IFRA APAC
Joon-Nie leads the WAN-IFRA APAC team in Singapore. A lawyer by training, Joon-Nie spent over 15 years in broadcast television as a reporter, interactive producer, current affairs producer and news editor at Channel News Asia and its predecessors SBC News and TCS News. She has won several in-house awards for reporting, executive producing and best ‘live’ coverage and a Student Emmy for her Masters documentary project produced at Columbia University’s Graduate School of Journalism while under a fellowship from MediaCorp.
In her seven years teaching at Nanyang Technological University, Joon-Nie set up and headed Newsplex Asia, a US$700,000 convergent training newsroom and media lab in partnership with WAN-IFRA.
Besides being a Vice-President of the Singapore Press Club for over 10 years and co-founding the Hacks/Hackers Singapore chapter in 2015, Joon-Nie is also a regular speaker and trainer at conferences, workshops and industry panels both locally and abroad.
Deputy Managing Director, Godó Strategies, Spain
Petal Search Director for Europe, Huawei
Fernando is a passionate person around Digital and Entertainment Services. Being a Telecommunications Engineer, he joined Telefonica R&D Labs in 1995. He led many innovation projects in Video and Smart Home. In 2009 he co-founded the Global Video Unit to build a common product and content across Telefonica Group. Until 2017, he covered the entire value chain as Head of Marketing, Video Business Intelligence, Business development and Products. In 2017, he joined Huawei as Video Business Director for Europe and launched the Huawei Video service in Spain and Italy. Since Oct 2019, he is leading Petal Search in Europe, the new search engine developed by Huawei, and mainly responsible of the Business Operation and Ecosystem Development with TOP partners across all vertical industries in Europe.
Head of Digital Product, Prisa Radio, Spain
Ana is Head of Digital Product at Prisa Radio, where she leads all digital product development in Spain and Latin America. She co-founded two start-ups: Cuonda and Tablet Army. Cuonda is a podcast platform for the Spanish speaking community, an initiative that has been awarded with GNI funding. One of Cuonda's productions, The Three Deaths of my father, received in 2018 an "Ondas" Award and on the same year it was regarded the Best podcast of the year by Apple. Ana has been also a Partner at Prodigioso Volcan, a consulting firm focused on communication strategies where she has led Digital Transformation projects for clients such as El País, Diario de Cuba or El Universal (Mexico). Ana obtained a BA at University of Navarra, and has been a Visiting Scholar for the Science Technolgy and Society Programme at Stanford University, and a Fellow at the Tow-Knight Center for Entrepreneurial Journalism (CUNY). She is also an Associate professor for Entrepreneurial journalism at the University of San Pablo CEU (Madrid) while leads the Spanish chapter of Hacks & Hackers in Madrid.
Journalist, Spain
Born in Madrid in 1943. He did his Baccalaureate at the Colegio de Nuestra Señora de las Maravillas de Lasalle. He graduated in Physical Sciences from the Faculty of Sciences of the Complutense University of Madrid, in 1965. He graduated from the Official School of Journalism in Madrid in 1969. He completed his military service in the University Air Militia stationed in Villafría (Burgos) where high the rank of Second Lieutenant.
At present, he collaborates in the programs “Hora 14” and “Hora 25” on Cadena SER, is a weekly columnist for the daily “LA VANGUARDIA” and for the weekly “EL SIGLO”.
In 1967 he was sworn in as a member of the San Andrés de los Flamencos Royal Council, the highest governing body of the Carlos de Amberes Foundation, dating from 1594. Since 1991 he has been its president. He is a patron of the Royal Tapestry Factory Foundation. He is part of the Averroes Committee in the field of Spanish-Moroccan relations.
He is Chairman of the Board of Directors of the company “MADRID, Diario de la Noche S.A.”, which continues in activity and Chairman of the Board of the Fundación Diario MADRID, where the survivors of that honorable adventure gather.