Amid the first digital transformation wave, most publishers have successfuly built their digital presence. But if launching a website or an app is a good first step, it's where you go from there that can make or break your online business! How do you cope with the real-time feedback from your readers, the sheer amount of data you should or should not use and with different set of distribution channels?  Through years of providing analytics solution to major media companies in Europe and Asia, Fai will share AT Internet’s experience in using analytics to build a successful online media organization.

Malaysiakini.com is Malaysia’s number 1 news website. How did this online-only news media reach this dominant position ahead of legacy news publishers or internet giant such as Yahoo or Google? How do they gain and retain users while charging for their content access? Malaysiakini’s social media editor will explain the specific role of social media in their audience engagement strategy.

Although most media companies started only recently to seriously work with audience date, there is already a wide array of solutions and products available on the market… A good way to start and identify your company’s specific needs is probably to gets hands-on with the free analytics tools that Google makes available to journalists, along with its research, report and distribution News Lab tools…

The Global Alliance for Media Innovation (GAMI) is an initiative that aims to found the ground for a renewed innovation ecosystem in the news media industry. It is a global community of stakeholders from the news media world: publishers, suppliers, start-ups, academic and research centers. This presentation will explain the need for this Alliance, its key objectives and how to join. It will also present the different types of media innovation labs that news organisations have launched around the world, such as in-house media lab, in-house accelerator, etc. 

The emergence of new content formats and devices such as VR, wearables or notifications challenges media companies to develop editorial products able to fulfil the needs of the most demanding and versatile digital audiences. But this endeavour implies as well the development of innovative tools for measuring the success of these advanced forms of journalism… How are news publishing companies tackling this challenge today?  

Round table discussion moderated by Jack Riley

In countries with a very young population and a giant emerging internet penetration, it is crucial to engage with millennials through print as well as through digital platforms. A winner of the World Young Reader Prize 2015, Kompas has successfully developed a series of initiatives for positioning their news brand on top of the youth’s mind with a strong focus on multimedia and events.

An in-depth view of Lantern, the FT's in house built editorial analytics tool and how it reflects and shapes editorial culture. Hear more about how its being used within the FT and what initiatives are informed by its data.