Audience Intelligence 2016
Audience Intelligence 2016
AUDIENCE INTELLIGENCE SUMMIT
Explore how leading media companies are currently using Big Data technologies and tools for tracking users data and produce actionable information for editors and advertisers!
14-15 JULY 2016
CONNEXION@NEXUS, KUALA LUMPUR
ABOUT AUDIENCE INTELLIGENCE
In digital publishing, audience growth directly correlates with revenue growth. But whether it is on print, on digital devices or on social media platforms, to gain an in-depth knowledge and understanding of their audiences is nowadays vital to news media companies' business and editorial strategies.
Explore how leading media companies are currently using Big Data technologies and tools, such as analytics and Data Management Platforms (DMP), for tracking users data and produce actionable information for editors and advertisers!
Ponentes
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Group Strategy and Analytics Division, Singapore Press Holdings
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Social Media Editor, Malaysiakini.com
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Director for Digital , Summit Media
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Managing Editor, Die Welt, Germany
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Regional Director Southeast Asia, AT Internet
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Project Director, Global Alliance for Media Innovation, WAN-IFRA
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Head of Audience Development, The Times and The Sunday Times
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Promotion manager for Marketing Communication, KOMPAS
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Strategic Data Partnerships, Google Asia Pacific
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Lead Data Analyst, Audience Engagement at Financial Times
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Commercial and Audience Development Director, The Huffington Post
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Editor of Muda of KOMPAS, Indonesia
Temas
3 themes will define Audience Intelligence Summit
Temas
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Optimize audience engagement
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Streamline content production and distribution
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Unlock new audience monetization opportunities
Through news media case studies and audience intelligence experts presentations, participants will get useful insights for designing and implementing their own full-fledge Data strategy. From selecting the tools and services adapted to their needs to defining and monitoring key analytics, participants will learn how to:
- Increase news content's impact
- Improve news production operations' efficiency
- Optimise users' conversion rate from occasional reader to subscriber
- Develop innovative products that meet audience expectations
- Streamline content distribution on social media networks
- Provide advertisers with relevant audience data that reflect actual media reach
- Enable programmatic advertising capabilities.
