Thursday, 26 April 2017

WHO ARE THESE PEOPLE? 

Understanding millennials

Interactive workshop re-examining generational differences.

Some consider millennials as hard-headed, self-centred and irresponsible. Others believe they are born to be lazy and dependent on technology. 

Younger thinking

Explore the relationship between the news industry and millennials.

MILLENNIALS AND TECHNOLOGY 

Newspapers and video 

Rise of online video new; challenge of making it profitable. 

How millennial journalists are unravelling local news for their peers 

Group work.Young journalists recrafting local news for young professionals.

Friday, 27 April

INTERNATIONAL BEST PRACTICE

Top international examples

We study newspapers from around the world that have succeeded in attracting millenials. 

Generation of page-turners

Evolving reading habits, e-books and other digital examples

COMMERCIAL AND MARKETING STRATEGIES 

Show us the money

Marketing and commercial strategies to specifically reach millennials. Perhaps we can learn a thing or two from the big retailers. 

Develop your own winning strategy

Group work. Practical application of theories. 

Download workshop brochure