Programme | Audience Intelligence 2016
Audience Intelligence 2016
Sessions
July 14
Thursday
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09:00
Welcome remarks and introduction to Audience Intelligence Summit
News organisations all over the world have in recent years increased their use of audience behaviour analytics for growing audiences, increasing engagement, and improving newsroom workflows. What are the different forms of editorial analytics used around the world? What can we learn from the pioneers? Which tools and organisation are required? What are the limitations and prospects?
Speakers
Director Asia, WAN-IFRA
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09:15
Integrating editorial, commercial and technology expertise for audience development
The Huffington Post has been a pioneer in integrating audience data in editorial decision-making, always with a strong integration between editorial, commercial, and technological forms of expertise. At the Huff Post UK, every journalist has access to analytics through a personalised Omniture dashboard, which includes all kind of metrics combining real-time data and periodic deeper dives into specific subjects. Targets and benchmarking play an important role in providing orientation…
Speakers
Commercial and Audience Development Director, The Huffington Post
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10:00
Go beyond putting content online. Online is a different paradigm.
Amid the first digital transformation wave, most publishers have successfuly built their digital presence. But if launching a website or an app is a good first step, it's where you go from there that can make or break your online business! How do you cope with the real-time feedback from your readers, the sheer amount of data you should or should not use and with different set of distribution channels? Through years of providing analytics solution to major media companies in Europe and Asia, Fai will share AT Internet’s experience in using analytics to build a successful online media organization.
Speakers
Regional Director Southeast Asia, AT Internet
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10:30
Coffee break
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11:00
Thriving on social media in spite of paywall
Malaysiakini.com is Malaysia’s number 1 news website. How did this online-only news media reach this dominant position ahead of legacy news publishers or internet giant such as Yahoo or Google? How do they gain and retain users while charging for their content access? Malaysiakini’s social media editor will explain the specific role of social media in their audience engagement strategy.
Speakers
Social Media Editor, Malaysiakini.com
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11:30
The role of data in the FT’s audience engagement strategy
The Financial Times’ audience engagement strategy aims increasing the reach and impact of FT journalism, driving quality traffic to the website, and growing engagement on and offsite. FT has developed a bespoke dashboard, called Lantern, which translates content performance into measures that are meaningful to journalists and editors, moving away from the dominance of pageviews, and towards newer integrated metrics of engagement that take into account things like time spent, recirculation, volume of articles read per visit, and number of comments…
Speakers
Lead Data Analyst, Audience Engagement at Financial Times
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12:30
Lunch
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13:45
Building an in-house tool for optimising data-informed decision making
Die Welt, a flagship publication of the Axel Springer Group, has developed a tool to calculate and communicate an ‘article score’ for all articles published. The system is designed to help journalists and editors in a simple and user-friendly way by aggregating data from different analytics tools. Die Welt doesn’t track only high traffic, but also engagement and various forms of multimedia and social use.
Speakers
Managing Editor, Die Welt, Germany
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14:45
Improve audience engagement with Google analytics tools
Although most media companies started only recently to seriously work with audience date, there is already a wide array of solutions and products available on the market… A good way to start and identify your company’s specific needs is probably to gets hands-on with the free analytics tools that Google makes available to journalists, along with its research, report and distribution News Lab tools…
Speakers
Strategic Data Partnerships, Google Asia Pacific
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15:45
Coffee break
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16:15
Placing media companies at the heart of the innovation ecosystem
The Global Alliance for Media Innovation (GAMI) is an initiative that aims to found the ground for a renewed innovation ecosystem in the news media industry. It is a global community of stakeholders from the news media world: publishers, suppliers, start-ups, academic and research centers. This presentation will explain the need for this Alliance, its key objectives and how to join. It will also present the different types of media innovation labs that news organisations have launched around the world, such as in-house media lab, in-house accelerator, etc.
Speakers
Project Director, Global Alliance for Media Innovation, WAN-IFRA
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17:00
Happy Hours networking
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18:30
End of program
July 15
Friday
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09:00
Conquering the digital transformation with data
With 27 magazine titles, 35 websites, 22 radios and 12 TV channels, French media group Lagardère Active responds to the digital transformation with a proactive approach, which has led to many amazing results. In this session, we’ll share with you their success story's different aspects:
- Democratise data and analytics – from journalists to top management
- Data integration for real-time editorial decisions
- Optimise content performance
- Different way of thinking about monetization
Speakers
- Regional Director Southeast Asia, AT Internet
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09:30
Creating and distributing content directly for social networks
The Iconic Times of London has implemented a diversified audience growth strategy, from developing innovative products for readers through to running growth tests… As far as data is concerned, The Times’ newsroom works closely with the company's Business Intelligence Unit which processes huge amounts of users’ data. A key project this year involved the creation and distribution of content directly for social networks…
Speakers
Head of Audience Development, The Times and The Sunday Times
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10:30
Coffee break
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11:00
Audiences beyond digital: Unlocking Subscriber Potential
While increasing online reach is on everyone's agenda, SPH challenged itself to grow its print audience at the same time. Using a combination of public and internal data, SPH developed a way to identify under-served neighbourhoods and created an online tool to help drive local subscriptions through data visualisation.
Speakers
Group Strategy and Analytics Division, Singapore Press Holdings
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11:45
Measurements for new interaction paradigms
The emergence of new content formats and devices such as VR, wearables or notifications challenges media companies to develop editorial products able to fulfil the needs of the most demanding and versatile digital audiences. But this endeavour implies as well the development of innovative tools for measuring the success of these advanced forms of journalism… How are news publishing companies tackling this challenge today?
Round table discussion moderated by Jack Riley
Moderator
- Commercial and Audience Development Director, The Huffington Post
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12:30
Lunch
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13:45
Growing a young audience with a focus on multimedi and events
In countries with a very young population and a giant emerging internet penetration, it is crucial to engage with millennials through print as well as through digital platforms. A winner of the World Young Reader Prize 2015, Kompas has successfully developed a series of initiatives for positioning their news brand on top of the youth’s mind with a strong focus on multimedia and events.
Speakers
Editor of Muda of KOMPAS, Indonesia
Promotion manager for Marketing Communication, KOMPAS
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14:15
Using data for creating audience targeted advertising products
The implementation of Data Management Platforms (DMP) have allowed advanced Asian companies to efficiently use their users’ data not only for developing their capacity to add programmatic to their sales inventory but also for creating added-value audience-targeted products that can sell at a premium price…
Speakers
Director for Digital , Summit Media
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15:00
Coffee break
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15:30
Developing new storytelling formats adapted to today’s audience expectations
With funding by the Bill Gates Foundation, Die Welt developed an editorial project about the role of water in our lives, especially in developing countries. Putting much effort in this endeavour, from an editorial but also technical aspect, Die Welt designed a new digital storytelling format which includes an interactive part in every story.
Speakers
- Managing Editor, Die Welt, Germany
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16:00
An audience engagement project at FT
An in-depth view of Lantern, the FT's in house built editorial analytics tool and how it reflects and shapes editorial culture. Hear more about how its being used within the FT and what initiatives are informed by its data.
Speakers
- Lead Data Analyst, Audience Engagement at Financial Times
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16:30
End of program
