Audience Intelligence 2016
Audience Intelligence 2016
AUDIENCE INTELLIGENCE SUMMIT
Explore how leading media companies are currently using Big Data technologies and tools for tracking users data and produce actionable information for editors and advertisers!
14-15 JULY 2016
CONNEXION@NEXUS, KUALA LUMPUR
ABOUT AUDIENCE INTELLIGENCE
In digital publishing, audience growth directly correlates with revenue growth. But whether it is on print, on digital devices or on social media platforms, to gain an in-depth knowledge and understanding of their audiences is nowadays vital to news media companies' business and editorial strategies.
Explore how leading media companies are currently using Big Data technologies and tools, such as analytics and Data Management Platforms (DMP), for tracking users data and produce actionable information for editors and advertisers!
Speakers
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Promotion manager for Marketing Communication, KOMPAS
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Director for Digital , Summit Media
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Head of Audience Development, The Times and The Sunday Times
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Social Media Editor, Malaysiakini.com
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Strategic Data Partnerships, Google Asia Pacific
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Lead Data Analyst, Audience Engagement at Financial Times
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Regional Director Southeast Asia, AT Internet
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Editor of Muda of KOMPAS, Indonesia
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Group Strategy and Analytics Division, Singapore Press Holdings
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Project Director, Global Alliance for Media Innovation, WAN-IFRA
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Managing Editor, Die Welt, Germany
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Commercial and Audience Development Director, The Huffington Post
Topics
3 themes will define Audience Intelligence Summit
Topics
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Optimize audience engagement
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Streamline content production and distribution
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Unlock new audience monetization opportunities
Through news media case studies and audience intelligence experts presentations, participants will get useful insights for designing and implementing their own full-fledge Data strategy. From selecting the tools and services adapted to their needs to defining and monitoring key analytics, participants will learn how to:
- Increase news content's impact
- Improve news production operations' efficiency
- Optimise users' conversion rate from occasional reader to subscriber
- Develop innovative products that meet audience expectations
- Streamline content distribution on social media networks
- Provide advertisers with relevant audience data that reflect actual media reach
- Enable programmatic advertising capabilities.
