Content marketing is one of the strategic pillars of digital marketing strategy and widely used by digital savvy publishers and other organisations. Some of the leading brands are successful while marketing their content and advertisements by themselves, whereas most of the others are still struggling or stagnating the growth, with limited reach in social media channels. The truth is that many of those don’t realize that content marketing is more about content than marketing.

This one day workshop is specifically designed for magazine publishers to help them understand what is relevant, informative content, and how to promote their content in different possible digital ways. The participants will also learn how to enhance the awareness about their magazine, bring loyal readers to website and increase paid subscriptions.

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