Increasing reach & engagement: Digital marketing strategies & tactics for news content

What digital marketing skills can news publishers learn from brands to achieve better reach and engagement, which will ultimately translate into reader/advertising revenue and even e-commerce? With fast-changing developments in Search Engine Marketing (SEM) and Social Media Marketing (SMM), how can news organisations up their game on such digital platforms?

WAN-IFRA brings you this two-day summit for news and product managers, editorial and sponsored content teams to acquire the digital marketing skills and tactics needed to optimise, distribute and promote own content as well as that of native advertising clients. Summit sessions will cover data, organic and paid search and social strategies, and how to measure effectiveness through key performance indicators. This will help publishers improve their presence on third-party platforms (such as Google, Facebook, Instagram) where many of their audiences spend a significant amount of time. Send a cross-functional team to attend this summit to learn how to achieve better reach and distribution, drive engagement and conversion, such as likes, shares, comments, subscriptions and e-commerce.