Programme | Digital Media Asia 2020
Digital Media Asia 2020
Sessions
October 13
Tuesday
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10:00
WELCOME REMARKS
Welcome remarks by Gary Liu, Chair of WAN-IFRA's APAC Committee of the region's top management executives.Chair
Keynote
Opening Keynote | CHINA, COVID-19 AND A RECORD 6 MILLION SUBSCRIBERS
In this conversation with South China Morning Post CEO Gary Liu, The New York Times' Managing Editor, Joseph Kahn, discusses how the Times has weathered the pandemic with its best-ever results of nearly 600,000 new subscriptions in Q1/2020 alone, how to prepare the newsroom for the reader revenue and product journey and the inevitable discussion around US-China relations and the upcoming US elections against the backdrop of a still-raging pandemic.
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10:45
NEW PRODUCTS, NEW REVENUES
Media companies are increasingly innovating and coming up with new ideas for digital products and services which bring in new revenues.
The Washington Post’s Director of Newsroom Product, Greg Barber will speak on how product thinking is woven into the Post newsroom and the examples of tools and projects they have created using a product mindset. He will also share learnings, next steps and hopes for the future.
For Malaysia’s Sin Chew Daily Corporation, Tan Lee Chin will describe how they grew their email database by 120 per cent, increased revenue and referral traffic from social media tools and data analytics. At Sin Chew, trending stories are built up with detailed updates, growing to a monetizable length.
Catch their conversation with product consultant and former Le Parisien Chief Digital Officer, Ariane Bernard, who will be moderating this insightful session.
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11:30
VIRTUAL EXPO & NETWORKING
Find the technology solutions you have been looking for. Check out our sponsors’ virtual exhibition booths and meet them online! Delegates and exhibitors can schedule meetings and video calls via WAN-IFRA’s EventsAIR platform
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13:00
POWER CONVERSATION 1: BUILDING A DATA CULTURE [WAN-IFRA publisher members only]
Ways to build a data community and talent pool of media data and analytics professionals who are critical to today’s data-driven media organisations.
Power Conversations are 45-minute closed-door conversations for industry colleagues to come together to exchange ideas with peers. Each of these sessions is limited to 20 participants to ensure everyone has a chance to speak up. If you're a WAN-IFRA publisher member, you're invited to sign up for your place at this virtual table when you register for Digital Media Asia! The Power Conversation session you have been accepted into will only appear on your virtual event schedule (called a timeline) if you have secured a place. No further registrations will be possible once the session is fully subscribed.
Moderator
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14:00
Deep-Dive | DATA MATURITY DRIVING BUSINESS OUTCOMES: LESSONS FROM THE GNI DATA LABS
Many news publishers in APAC are still in the process of developing mature data-driven strategies. It can seem intimidating to start thinking about leveraging audience data beyond the realm of ad monetization, but as the Google News Initiative Data Labs participants discovered, the benefits become apparent quickly. Our panelists discuss their experiences with leveraging audience data toward two different use cases: content planning and re-circulation, and the value this brought to their organizations.
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15:30
BUILDING A DATA-CENTRIC NEWS ORGANISATION
From audience engagement to advertising to spotting new opportunities, media companies are moving to a data-driven culture. How does one build the right team, tech stack and ensure relevant data flows across the organisation?
Find out why Big Data (analytics - behaviourial) and Small Data (insights - attitude) are equally important and how they complement each other. Learn through these examples from data-savvy publishers.
Moderator
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16:30
Afternoon Keynote | FROM BELGIUM TO DUBLIN AND BEYOND: THE MEDIAHUIS STORY
For a seven-year-old company, MediaHuis’ expansion from its native Belgium to the Netherlands, Ireland and most recently Luxembourg in April 2020, through acquisition of the Dutch NRC Media group, Telegraaf Media Group, Ireland’s Independent News & Media and Saint-Paul Luxembourg, has been nothing short of remarkable. Today, it publishes over 23 news titles and employs more than 4,600 staff.
Find out what drives this bold company with big media technology and services ambitions, a strong digitally diversified business base and above all, a deep commitment to independent quality journalism and innovation, coupled with strict operational and financial discipline.
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Keynote
October 14
Wednesday
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10:00
Morning Keynote | SUSTAINING LOCAL NEWS: KEN DOCTOR'S PRESCRIPTION FOR STORYTELLING, SCALE AND DIGITAL ECONOMICS
In the tumultuous 2020s, dare we dream of a new, growing model that can work to build democracy?
Ken Doctor's Lookout Local launches soon, and he takes us inside its strategy.
Moderator
Keynote
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10:30
PREMIUM ADVERTISING
The future of the advertising ecosystem and opportunities with premium programmatic, publisher alliances
Moderator
Speakers
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11:30
VIRTUAL EXPO & NETWORKING
Find the technology solutions you have been looking for. Check out our sponsors’ virtual exhibition booths and meet them online! Delegates and exhibitors can schedule meetings and video calls via WAN-IFRA’s EventsAIR platform
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12:00
Deep-Dive | PRACTICAL LESSONS TO GROW YOUR READER REVENUE
Come to this discussion to understand the 10 essentials of your reader revenue strategy from the Facebook News Accelerator's executive director, Tim Griggs, and then see how APAC publishers are putting these lessons to work at their news organizations today. Bring your questions about how to start or jump-start your reader revenue strategy as there will be plenty of Q&A!
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13:00
POWER CONVERSATION 2: THE FUTURE OF DIGITAL ADVERTISING [WAN-IFRA publisher members only]
A discussion on what new models and formats are emerging as third-party cookies crumble in less than 18 months.
Power Conversations are 45-minute closed-door conversations for industry colleagues to come together to exchange ideas with peers. Each of these sessions is limited to 20 participants to ensure everyone has a chance to speak up. If you're a WAN-IFRA publisher member, you're invited to sign up for your place at this virtual table when you register for Digital Media Asia! The Power Conversation session you have been accepted into will only appear on your virtual event schedule (called a timeline) if you have secured a place. No further registrations will be possible once the session is fully subscribed.
Moderator
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14:00
Deep-Dive | TRANSFORMING NEWS AND NEWSROOM CULTURES IN THE DIGITAL ERA: 10 BIG IDEAS
Consultants and researchers George Brock and Greg Piechota take you through a checklist of key actions to guarantee success in digital publishing. Covid-19 is accelerating the shift from print towards digital and from advertising towards subscription revenue. The session will feature current examples from the WAN-IFRA Newsroom & Business Transformation Asia 2020 programme supported by the Facebook Journalism Project. At the end of this session, attendees will be receive to a link to join the speakers for a further 25 minutes of informal networking.
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15:30
DIGITAL SUBSCRIPTIONS
Customer journey orchestration, recurring value and the offer, and product UX are essential elements of implementing a successful digital subscription strategy. Speakers at different phases of the subscription journey share their key learnings and offer tips.
Victoria Schultz kickstarted digital subscription transformation for eight newspapers while securing profitable margins as regional director for Norway’s Amedia Group and CEO of one of its largest newspapers. Since 2013, Daniel Mussinghoff has been building the paid content business of Axel Springer’s BILDplus, which now has over 489,000 digital subscribers. And South China Morning Post’s Adrian Lee will speak on early lessons from the Post’s much-anticipated global subscriptions launch.
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16:30
Afternoon Keynote | GOOGLE NEWS INITIATIVE: RETROSPECTIVE AND LOOKING FORWARD
The Google News Initiative (GNI) began in 2018 with a pledge by Google’s CEO, Sundar Pichai, to invest and collaborate with the news industry worldwide. Madhav Chinnappa, Google’s Director of Ecosystem Development, reflects on the GNI, lessons learned, and what Google’s plans are for partnering with the news industry going forward.
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October 15
Thursday
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10:00
Morning Keynote | THE EVOLUTION OF FACEBOOK NEWS
Facebook News integrates news in a single, dedicated space. In this session, hear more from Anne Kornblut, Global Head of Curation at Facebook, as she provides an insightful lens into the evolution of Facebook News and the curation team.
Hosted by
Moderator
Keynote
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10:30
VIDEO & AUDIO
Video and audio consumption have grown exponentially. How to monetise is still the big question. Tips and best practices
Moderator
Speakers
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11:30
VIRTUAL EXPO & NETWORKING
Find the technology solutions you have been looking for. Check out our sponsors’ virtual exhibition booths and meet them online! Delegates and exhibitors can schedule meetings and video calls via WAN-IFRA’s EventsAIR platform.
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13:00
POWER CONVERSATION 3: NEW TECHNOLOGIES, NEW PRODUCTS [WAN-IFRA publisher members only]
Power Conversations are 45-minute closed-door conversations for industry colleagues to come together to exchange ideas with peers. Each of these sessions is limited to 20 participants to ensure everyone has a chance to speak up. If you're a WAN-IFRA publisher member, you're invited to sign up for your place at this virtual table when you register for Digital Media Asia! The Power Conversation session you have been accepted into will only appear on your virtual event schedule (called a timeline) if you have secured a place. No further registrations will be possible once the session is fully subscribed.
Moderator
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14:00
ASIAN DIGITAL MEDIA AWARDS: BEST IN ASIA
Announcement of the best works in Asia and Awards showcase where winners will share their insights and learnings.
Moderator
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15:30
THE FUTURE FORUM
AI, IoT and 5G will have an impact on consumption of news and entertainment. What is around the corner? How can news organisations prepare themselves to stay ahead of the curve?
Moderator
Speakers