Speakers | Gauging consumer trust in ads – pre- and post-Corona
Gauging consumer trust in ads – pre- and post-Corona
Director of Insights & Editor-in-Chief, WAN-IFRA, Germany
Dean is Director of Insights and Editor-in-Chief of WAN-IFRA, he is responsible for coordinating all activities related to the organisation's array of multimedia publications. He has more than 25 years’ experience working in the news publishing industry, much of that time spent researching, analysing, identifying and ultimately reporting about global media developments.
Head of Strategy and Products, Syno International, Sweden
Lauri Löfveblad is head of Strategy and Products and Chairman of the board. After spending nine years at Cint – the company providing the leading global marketplace for online panels – Löfveblad joined Syno International in 2017, responsible for company strategy and development of the product suite provided for data analysis, processing and reporting. With a background in studies of International Economy at Stockholm School of Economics and Finance at Stockholm University – with a focus on how customer satisfaction drives company evaluations over time – he dedicated much of his work in developing Cint and Syno from local companies with great solutions into international providers with global customer footprints.
Head of Business Analytics, Bonnier News Sales, Sweden
