COURSE LEARNING OUTCOMES 

* Deeper understanding of the new publishing environment in which the platforms and their algorithms are the gatekeepers of news content distribution and key to audience engagement. 

* Improved capacity to differentiate quality news content from ‘fake news’ and other paid content. 

* Improved understanding of major social platforms and their role in newsgathering and dissemination. 

* Improved capacity to determine the most engaging approaches to content production for a variety of social media platforms. 

* Improved approaches to audience engagement on social platforms. 

* Improved capacity to develop social media strategies for a variety of stories, projects and mastheads across a range of social platforms. 

* Develop more creative and enterprising approaches to integrated social media strategies. 

* Improved ability to recognise and counter the risks and pitfalls of social media activity. 

* and more ......