Programme | Managing Revenue Growth in Pandemic Times
Managing Revenue Growth in Pandemic Times
Training timing:
Day1, 26 October : 10.30 am - 1.00 pm IST
Day2, 27 October: 10.30 am - 1.00 pm IST
TRAINING SYNOPSIS:
The purpose of this training session is to determine two things:
- Is our mindset aligned to deal with the market condition in which we are selling?
- Is our ad stack, or what we are proposing to advertisers aligned with what they want to buy?
The participants will learn about the principles of media businesses, mindset required for growing revenue and detailed understanding of market conditions.
The programme will also draw reference from Western markets on what advertisers are buying and learn its relevance in Indian context.
- Branded Omnichannel Content
- Contests to increase engagement
- Social media sponsored posts
- Optimized ROS
There will be group discussions and interactive session to engage with the trainer and co-participants and to test if the observations hold true.
